Happiness Machines. Part one documents the story of the relationship between Sigmund Freud and his American nephew, Edward Bernays who invented Public Relations in the 1920s, being the first person to take Freud's ideas to manipulate the masses.
This series is about how those in power have used Freud's theories to
try and control the dangerous crowd in an age of mass democracy.
Sigmund Freud, the founder of psychoanalysis, changed the perception of
the human mind and its workings profoundly.
His influence on the 20th century is widely regarded as massive. The
documentary describes the impact of Freud's theories on the perception
of the human mind, and the ways public relations agencies and
politicians have used this during the last 100 years for their engineering of consent.
Among the main characters are Freud himself and his nephew Edward
Bernays, who was the first to use psychological techniques in
advertising. He is often seen as the father of the public relations industry.
Freud's daughter Anna Freud, a pioneer of child psychology, is
mentioned in the second part, as well as Wilhelm Reich, one of the main
opponents of Freud's theories. Along these general themes, The Century of the Self
asks deeper questions about the roots and methods of modern
consumerism, representative democracy and its implications. It also
questions the modern way we see ourselves, the attitude to fashion and